Marketing AgencyGrowthCo Marketing
50% faster deal closure

+50%
Deal Velocity
Faster time to close
$2.5M
Pipeline Value
Increase in total pipeline
+120
Active Deals
More deals managed
+35%
Win Rate
Improved close rate
Overview
GrowthCo Marketing, a mid-sized marketing agency, was losing deals due to poor pipeline visibility and inconsistent follow-up. They needed a system that could help them manage multiple client relationships simultaneously.
The Challenge
- !Deals getting stuck in pipeline stages with no clear next steps
- !Inconsistent communication with prospects
- !No way to identify which deals needed attention
- !Difficulty managing multiple stakeholders per deal
- !Lost opportunities due to delayed follow-ups
The Solution
GrowthCo adopted FreshDay's pipeline management features with customized stages, automated task creation, and smart reminders. They implemented flow templates for different service offerings and used ICP scoring to prioritize leads.
The Results
- ✓50% reduction in average deal cycle time
- ✓$2.5M increase in pipeline value
- ✓120 more active deals managed simultaneously
- ✓35% improvement in win rate
- ✓Zero missed follow-ups in 6 months
The pipeline visualization and automated reminders have been game-changers. We can now manage twice as many deals without dropping the ball, and we're closing them faster than ever.

Michael Rodriguez
CEO, GrowthCo Marketing
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